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7 Reasons Why Small Business Websites Are Vital

A website is a vital component to a small businesses’ success. However not an website will do. About one in five small business websites struggle to generate traffic to their website. Meanwhile, 57% of users won't recommend a company with a poor mobile web design. If your website doesn't offer a positive experience, you could lose potential customers.

With our affordable website design services, you can stand out from competitors, generate awareness, and attract fresh leads and sales.

On the fence about investing in your business website this year? Read on to discover the top 7 reasons why a strong website is beneficial to your company's success today!

1. Keep Your Doors Open

Most retail businesses only remain open for part of the day; not 24/7. Each day your brick-and-mortar store's doors close, you miss opportunities to make sales. Your business website can keep your virtual doors open at all times.

Marketing your business around the clock will help you appeal to a wider audience of customers. Consumers can visit your website to learn about your business, mission, and offerings. If you have an eCommerce website, you can even make sales when your store is closed.

You can maximize sales by using your business website as the foundation of your overall marketing strategy.

For example, you attract visitors to your website using Google, social media, and other online platforms. Consumers can learn about your business from each touchpoint to decide if you align with their needs. Then, you can use a call-to-action on your website to turn those visitors into leads or sales.
In addition to adding eCommerce abilities to your website, you can also use an online form or chatbot to boost conversions.

Having a website benefits your overall marketing and sales objectives, allowing you to grow your business.

2. Generate Awareness

If consumers don't have a way to discover or learn about your business, you won't generate sales. Small business websites allow consumers to learn about the different options available.

As the foundation of your digital marketing strategy, you can use your website to generate awareness for your brand. Each time someone interacts with your brand, they'll have an easier time remembering who you are and what you do. However, it can take five interactions before someone recalls your business.
Learning about your business can also help people feel more comfortable with your brand. In fact, 82% of consumers feel more positive about a brand after reading personalized content. Over 60% are more likely to buy from companies that deliver unique content, too.

Consider working with our website design agency this year. We can infuse your visual brand across every page of your website.

In time, brand awareness will grow until consumers can recall your brand or associate it with your products and services. The next time they need your offerings, they'll think of your brand first. Then, you can generate leads and sales to help your business grow.

3. Convey Your Expertise

Remember, consumers feel more comfortable with businesses after reading personalized content. You can use your business website to share helpful, informative blog posts.

It’s important to work with a website design agency that can design and optimize your website for search engine optimization (SEO). SEO can help more people find your website and content. Then, you can start communicating your experience and expertise.

You could even position yourself as a thought leader in your industry. Becoming a thought leader can help you demonstrate your credibility. Gaining credibility could encourage more people to trust your brand.

As people learn to trust your brand and expertise, they might rely on you for the products or services they need. You could have an easier time attracting new customers as a result.

4. Boost Your Rankings

In order to reach more people online, it helps to create an SEO marketing strategy. SEO will help your business appear higher on search engine result pages (SERPs). When someone searches for your product or service, your website might appear at the top of a SERP.

Appearing at the top of SERPs for different searches can help you rank ahead of competitors. In fact, small businesses can rank ahead of huge corporations using SEO. You can even the playing field to attract new people to your business.

Boosting your rankings will also help you generate more website traffic. Remember, as people visit your business website, they can learn more about your brand.

As you attract new visitors, you'll gain more opportunities to generate sales. Since SEO is a cost-effective marketing strategy, your ROI will improve over time, too.

5. Generate Loyalty

As people begin to trust and fall in love with your brand, they might become long-term, loyal customers. Encouraging brand loyalty will help you generate repeat sales.

You can spend less money on advertising and customer acquisition, allowing your ROI to improve.
You can even use your business website to host a brand loyalty program to encourage more people to make repeat sales.

6. Show Off Products

Consumers want to learn about your products and services. Our affordable website design services can help you show off your offerings.

Consumers will have an easier time recognizing the benefits and features you offer. You could have an easier time communicating your unique value proposition to stand apart from competitors.

If you accept online sales, you can even use your website to sell more products than ever before! For small businesses that book consultation appointments or reservations, consider using a scheduling app instead.

Either way, you can customize your website based on your needs to grow your business.

7. Gather Helpful Data

One of the top website benefits you'll experience is the data you can collect from your company website. You can use this data to learn:

  • What demographics your customers fall under
  • Which pages they visit
  • When they leave your website
  • What blog posts they read
  • Which products/services they prefer
The more data you gather, the more likely you can improve your digital marketing strategies. You can then generate more leads and sales to boost your ROI!

Small Business Websites are Vital: Invest in Affordable Website Design Today

Set your company up for success this year. Contact us to learn more about our affordable website design services for small businesses. With help from our website design agency, you can reach more customers online than ever before.

Leveraging our agency's experience and expertise will help you save valuable time and energy.

Eager to get started? We can't wait to help.

Let us build a website for your business. Get started with our professional designers today.

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Increase Your Credibility with Custom Website Design and Database-Driven Web Applications

Are you an entrepreneur looking for ways to increase your online presence and credibility? Do you need to integrate custom website design with database-driven web applications to create a professional and effective online platform? If so, you’re in the right place! In this blog post, we will explore how custom web site design and database-driven web applications can help you reach your goals. We’ll discuss the advantages and benefits of this approach, as well as how to get started. So let’s get started and find out how you can use custom web site design and database-driven web applications to increase your credibility and visibility online.

The Benefits of Custom Website Design
Custom web design offers many benefits to businesses, from creating a unique and attractive look for your brand to increasing your credibility. By having a website that is tailored to your specific needs, you can make sure that you stand out from the crowd and provide a great user experience for your customers.
Custom web design also allows for database-driven web applications to be implemented. These applications can provide up-to-date and accurate information to customers quickly and easily. This can help to increase customer engagement, trust, and loyalty.
Custom web applications can also help to improve the user experience of your site, leading to higher conversion rates. By providing a user-friendly experience, customers are more likely to stay longer on your website, increasing the likelihood of them making a purchase.
Finally, custom web design and database-driven web applications are great for increasing your credibility as a business. Customers are more likely to trust and stay loyal to a business that is professional and reliable. By creating a website that is tailored to your specific needs, you can ensure that your business stands out from the rest and increases customer satisfaction.
Custom web design and database-driven web applications are great for businesses of all sizes. By taking advantage of these tools, you can increase your credibility and trust with customers, leading to long-term success.

Creating Database-Driven Web Applications
Creating a custom web design and implementing database-driven web applications can be a great way to increase your credibility and visibility online. Database-driven web applications have the power to improve the customer experience by providing users with dynamic, up-to-date content in real-time. This makes it easy for customers to find what they need quickly and easily, improving their overall satisfaction with your website.
When creating a database-driven web application, it is important to ensure that the design meets the needs of your business. The database should be able to store, access, and manipulate data in a secure manner. Additionally, the application should be able to provide users with an intuitive interface that is easy to use.
Developing a custom web design and database-driven web application can be a complex task, so it is important to have an experienced web developer on your team. An experienced web developer can help you create a website that is both secure and user-friendly. Additionally, they can help you integrate the database into the web application, ensuring that the data is stored, accessed, and manipulated securely.
Creating a custom web design and database-driven web application can be a great way to increase your credibility and visibility online. By developing an application that meets the needs of your business, you can provide users with an improved experience and make it easier for them to find the information they are looking for. Additionally, having a secure and user-friendly application can help to increase your credibility, giving customers more confidence in your business.

How Database-Driven Web Applications Increase Credibility
Database-driven web applications can help streamline the customer experience, making it easier for them to purchase products and services from your business.
By leveraging database-driven web applications, you can also provide customers with more options and flexibility, allowing them to customize their experience.
Database-driven web applications can be an invaluable tool for businesses looking to increase their credibility and demonstrate their reliability to potential customers. By utilizing database-driven web applications, businesses can ensure that their websites are professional-looking and their products and services are presented in an organized, attractive way. Additionally, database-driven web applications can help streamline the customer experience, making it easier for customers to find relevant information quickly and easily. Furthermore, database-driven web applications enable customers to interact with your website, increasing customer engagement and allowing customers to customize their experience. By leveraging database-driven web applications, you can demonstrate to potential customers that you are serious about your business and are reliable, which can be critical to increasing credibility and boosting sales.

Best Practices for Custom Web Site Design and Database-Driven Web Applications
For organizations looking to increase their credibility, custom web site design and database-driven web applications are invaluable tools. Custom web design provides a unique and engaging experience for users, while database-driven web applications enable rapid data access, analysis, and reporting.
When designing your custom web site, it’s important to leverage the latest technologies to ensure your web site is optimized for speed, security, and scalability. Utilize responsive design principles to ensure the user experience is consistent across all devices, and make sure the server environment is secure and reliable. Additionally, use a content management system to simplify the process of managing and updating content.
Database-driven applications can be used to store, manipulate, and analyze data, allowing for quick and easy access to the information you need. Leverage the power of custom web site design and database-driven applications to create a unique user experience. Create custom forms and interfaces to capture data, and use data visualization tools to communicate your message and enhance the user experience.
By utilizing custom web site design and database-driven applications, organizations can provide a better user experience, increase their credibility, and improve decision-making capabilities. Implementing best practices in custom web site design and database-driven applications can help organizations achieve their goals and maximize their success.

Tips for Choosing a Custom Web Design Company
No matter the size of your business, having a professional custom website design and database-driven web application can be a great way to increase your credibility and expand your reach. However, choosing the right custom web design company is essential to getting the most out of your investment.
Here are some tips to help you find the right custom web design company for your business:
1. Understand the Purpose of Your Website: Before you start looking for a custom web design company, it’s important to understand what the purpose of your website is and how it can help your business. Think about how you want to use the website to showcase your products or services, or to provide customers with useful information. Knowing exactly what you want your website to do will help you narrow down your list of potential custom web design companies.
2. Research the Company: Don’t just go with the first custom web design company you come across. Take the time to research their reputation and read reviews to ensure they have a good track record. Make sure the company is experienced in the type of website you need, and that they have a good portfolio of past projects.
3. Determine Your Budget: Before you commit to a custom web design and database-driven web application, it’s important to determine what budget you can allocate for the project. Knowing exactly how much you can spend will help you narrow down your list of potential custom web design companies.
4. Think Long-Term: Investing in a custom website design and database-driven web application can be expensive, but it’s worth it in the long run. Think about the potential benefits of having a website that looks professional and is easy to use. Consider how it could help your business grow and reach more customers.
By following these tips, you should be able to find the right custom web design company for your business. Investing in a custom website design and database-driven web application can be a great way to increase your credibility and establish a strong online presence.
By investing in custom web design and database-driven web applications, you can greatly increase your credibility and visibility in your industry. Not only will you gain more customers and clients, but you’ll also have a website that will last for years to come. With custom web design and database-driven web applications, you can create an online presence that will help you stand out and make sure your business is seen. Invest today in custom web design and database-driven web applications and put your business in the best position to succeed.
Align Right is a company that offers website design and database-driven web application development services using the caspio platform. They offer a low-cost solution to help companies incorporate database-driven web applications into their websites.
Caspio is the world’s leading NO-CODE platform for building online database applications without coding. The all-in-one platform provides everything you need to digitally transform business operations and workflows. It includes an integrated cloud database, a visual application builder, enterprise-grade security, regulatory compliance and scalable global infrastructure.
Although caspio offer a no-code solution that companies can use develop web applications on their own, hiring a team such as Align Right can help bridge the development gaps. It takes expertise to configure functions such as API integration, setting up user authentication, adding custom HTML and CSS to achieve specification, payment integration, SMS delivery, triggers, and workflow automation. Hiring a team of certified caspio developers such as Align Right can ensure that your web applications are seamlessly built to achieve your desired results.
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How Often Should You Redesign Your Website?

A recent study found that 50% of consumers believe that website design is a fundamental factor in a business’s brand. Website design showcases your business’s style, attitude, and aesthetic.

However, small business websites aren’t forever. They need to be updated and redesigned just like any part of your business.

To help you, we’ve investigated everything you need to know about redesigning your website. That way, you can decide if your website needs to be redesigned or if it’s perfect the way it is.

Now, are you ready to get started? Here’s an in-depth look at website redesign:

Why Is Resigning Your Website Important? 

Redesigning your website helps improve viewers’ impression of your overall business. If the load time is slow or not mobile-friendly, some viewers may get frustrated.

Do you want your viewer’s first thought in relation to your company to be one of frustration? No, you want viewers to be intrigued, curious, and engage with your brand.

So don’t give viewers something to dislike before they get to your page. Redesigning your business website will help it stay trendy and up-to-date. That way, customers see your brand for what it has to offer.

When To Redesign Your Website 

Are you questioning whether your website needs a redesign but aren’t sure it’s the right time? Don’t worry; below, we’ve listed a few signs that your website is due for a redesign:

Website Loading Speed Is Slow or Isn’t Mobile Friendly 

If your website has a slow loading speed, that’s a sure sign that your website is out of date. Visitors expect the loading speed to be a maximum of 2 seconds; any longer will cause frustration and may lead visitors to exit the page.

If you want visitors to stay on your website, you must have a responsive and mobile-friendly design. Your website should automatically scale its content, photo and video graphics, and navigational buttons to the visitor’s phone screen size. If your website fails to do this, the visitor will not only be annoyed but think your company is outdated.

Thus, first impressions matter, especially when it comes to website design. Studies have shown that it only takes a visitor 0.5 seconds to decide if they will stay on the page. So if your website suffers from slow loading time or doesn’t have a mobile-friendly design, a redesign is needed immediately.

Your Website Lacks On-Page SEO  

Even if your website is responsive and professionally designed, it won’t benefit you if you lack the proper optimization. Your website needs to have search-engine-optimized keywords that will pull your website to the forefront of google searches. If you don’t, you’re making your website hard to find, decreasing traffic, and reducing customer conversion.

A redesign is crucial for the success of your website. When redesigning, make sure you update the landing page to have optimized keywords and always have a call to action.

You Have Low Conversion Rates 

If your website continues to receive traffic but has a low customer conversion rate, there’s a problem. Your website is obviously easy to find, but somehow it’s lacking something visitors want. Whether it be a clear understanding of your product, more payment methods, or interesting photos, there’s a reason why visitors aren’t converting to customers.

Keep in mind that a good website achieves your marketing goals. Meaning that your website should motivate visitors to explore your services, purchase your products, or contact you. If your website doesn’t fulfill your marketing goals and isn’t converting customers, a redesign is a must.

Content Is Not Relevant 

When was the last time you updated the content on your website? If the answer is over a year, then your website is due for a redesign. Studies show that over 71% of business owners redesign their websites after a year or two.

After all, your website is only as good as the content it displays. If you’ve recently changed your business address, business hours, or prices, they should be accurately reflected on your website. Not updating your website will confuse visitors and make the purchasing process that much more difficult.

The Website Design Looks Outdated 

Trends come and go, and as such, what’s seen as sleek and modern changes with the year. If your website utilizes a chunky or older template, then it’s time for a redesign.

Lately, websites that use negative space, intriguing transitions, and simple layouts get the most views and page time. So you’ll want to update your website to adhere to these new standards if you want to increase your views, page time, and customer conversion rates.

You’ll even want to be creative on your website and introduce your brand in a way that pulls the customer in rather than just stating facts. A good web designer can help you do just that.

Is it Time to Redesign Your Small Business Website?

Redesigning your website is often a hard decision. However, it’s important that your website is updated for visitors to look at and engage with. If your website is not mobile-friendly, lacks proper optimization, or is not relevant anymore, a redesign is needed.

Thankfully our team can help you redesign your small business website, so you can successfully reach more customers. We do it all, whether it’s helping you refresh the design or giving your site a complete overhaul.
If you’re still un
sure if you need to redesign your website, contact us today for a free consultation, and we’ll help you decide what’s best for your website.